Located along the pristine coastline of Kavaje, Albania, The General’s Beach is a tranquil getaway where the gentle sound of waves meets lush green surroundings. Founded on the principles of hospitality and natural harmony, we’ve created a space where visitors can truly immerse themselves in the region’s unspoiled beauty.
Take a closer look at the views, the vibe, and the people that bring The General’s Beach to life. Here’s a glimpse of what’s waiting for you on our shores.
From humble beginnings to a coastal escape cherished by visitors worldwide—discover our journey.
In 2019, we introduced spacious villas that quickly became a favorite among families and groups. With more options, we continued to focus on local design and eco-friendly materials, reflecting our dedication to preserving nature.
Word of mouth spread about our tranquil shores, leading to steady growth. We added more rooms, dining options, and curated experiences like guided nature tours and seaside events.
Our founders recognized the untouched beauty of this stretch of Albanian coastline. Starting with a small cluster of bungalows, we welcomed our first guests seeking an intimate beach retreat.